Video marketing and other strategies to help grow your business
Having your own business is one of the initiatives that can make us grow professionally, however, to stay on top of the competition and achieve sustained development, it is necessary to implement marketing strategies, as in the case of video marketing.
According to Wyzowl data, collected by Hubspot, 83% of the companies that use video marketing indicate that it has helped them to generate leads, and 80% of them report that they have registered an increase in sales, so it has become the marketing tool par excellence.
This is due in part to its greater possibility of becoming viral material on social media, added to the fact that today's consumers of information prefer to do so through more visual formats, such as images and video, rather than from reading.
Posting a video of our services, and products or informing the community of who we are helps our company grow because it provides greater visibility and customer acquisition.
Other marketing options that you can combine with video marketing to grow your business, are:
Email marketing: Creating a good email campaign is another of the most used marketing strategies to grow a company because it allows us to convey key messages, while we provide useful content to our readers to expand our customer base. However, be careful with the frequency, which in most cases works every week.
Highlight what makes you different: If several companies offer the same thing as you, then to position yourself as number one you will have to find what makes your product or service unique and make it known to potential customers so that they are aware of what benefits they can get and why it is better to choose you. A great way to highlight these features is through video marketing, by the way.
Be active on social networks: It's not just about posting any kind of content but organizing a calendar of posts and ads that convey the tone and style of the company while offering content of interest. Creating interaction is a great way to increase your customer base too.
Take your company to the next level with the benefits of video marketing.
Get more information and a quote from the NAV Productions team.