There are multiple options and strategies that we can implement in our businesses in order to make them grow, however, few strategies are as effective as video marketing, and this is partly due to the popularity of social media and the trend to use a short video to entertain and advertise products and services.
Video marketing is a technique that aims to increase sales, recognition, or attraction of potential customers through video.
According to the Digitalist Hub portal, studies have revealed that the average time spent using the internet and social media on mobile devices is up to five hours each day, with many users actually spending more time browsing and sharing content.
This is one of the main reasons why video marketing is so powerful today.
Thanks to this impact, the most popular social media have made an effort to implement in their platforms the option to share short videos, as in the case of Facebook and Youtube, while others focus entirely on this content, as in the case of Tiktok.
It helps positioning: Videos help organic positioning in Google, which is convenient for a company to reach more people.
Consumers prefer it: As it is a more easily digestible, entertaining, and eye-catching format, social media users tend to prefer video to learn about the qualities or advantages of a certain service or product, as well as to find out what is happening in the world.
It is the most shared format: Related to the above, if you have a video in which you explain what you offer in an agile and entertaining way, it is more likely that your content will be shared on social media.
In addition, its use will allow you to reach potential customers of new generations, such as millennials or members of Generation Z, who are already leading the market.